Our Mission
From vision to reality
We help fashion founders turn their vision into considered, achievable products through clear consulting and expertise in design and technical development, respecting each brand's identity, ambitions and resources.
From your first idea to your next collection.
NINE TENTHS
NINE TENTHS · LOS ANGELES
Your vision. Our expertise.
Los Angeles–based fashion consulting and product development, founded by Azza Hashim.
MEET THE FOUNDER
Azza Hashim
Founder · Fashion Consultant · Technical Designer
I am a technical fashion designer and consultant, with experience working with American fashion brands across product development—from design, samples and fit to production-ready garments.
My work has taught me that a beautiful idea needs thoughtful decisions to become a product that stays true to its vision and finds its place in the market. Sometimes, a founder needs someone who will listen, understand that vision and help make the next step clear.
That is what I aim to offer through Nine Tenths: practical experience, space for questions and attention to the details that matter to your project.
Our collaboration starts with understanding you and your idea, so we can shape a path that fits your ambitions and resources—and helps you feel confident in your decisions.
THE COMPANY
Built on expertise. Driven by your vision.
Nine Tenths is a fashion consulting and product development company based in Los Angeles. We help emerging and established brands translate creative ideas into thoughtfully developed products.
Our work brings together design direction, technical preparation, sourcing, sampling and production follow-up. We tailor the support to your brand's stage, identity and goals.
Our Vision
Room for remarkable ideas
To make building a successful fashion brand clearer and more accessible, so distinctive ideas can find the expertise and support to reach the market, preserve their identity and grow with confidence.
Our Values
Clarity
We share knowledge and explain the options, so every step is informed.
Craft
We care about the details that shape product quality.
Partnership
We listen to your vision and shape a path that fits your project.
Integrity
We offer realistic recommendations and respect the privacy of your ideas.
REAL BRANDS. REAL PEOPLE.
Hear from our clients
A client's experience
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